Why Prime? Priming the skin with a good primer before applying makeup creates a smooth canvas for your foundation. It can be used before your moisturizer just before applying foundation. Several makeup lines have a primer, some including an SPF. A few I like are Laura Mercier, Bess Cosmetics, and NARS. They all differ in texture but have the same functionality. If you are new to priming your face before applying your makeup, ask for samples of different primers to see which one works best. It makes a difference in the overall appearance and longevity of your makeup!
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